Resources Library by ANA

Neither revolution nor Holy Grail

Throughout Europe, the economic situation has been rapidly changing during the past few years: high unemployment rates, decreasing wages, rising taxes, considerable efforts taken to meet the demands of the Maastricht Contract reveal that our economy...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Klaus Brüne, Michael Enzenauer

Company: Nielsen

February 1, 1997

Developing new panel services for retailers

This paper describes how consumer panels in Great Britain have been developed in recent years to provide a wide range of services that are of specific relevance to grocery retailers. The paper will go on to describe in more detail three new services...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Author: Allan Breese

Company: KANTAR TNS Malaysia

February 1, 1997

Prometheus

In France, over the last five years, consumer purchasing trends have undergone immense changes and have therefore been thrown back into question. With regard to marketing practices, this has led to increased difficulty in understanding the...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Denis Delmas, Laurent Zeller

February 1, 1997

Tv advertising effectiveness

The paper presents a study in which the short term effects of advertising on purchase behaviour were measured with single source data from a micro test market. The results show that real advertising effects are smaller than expected according to John...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Raimund Wildner, Klaus Kindelmann

Company: GfK

February 1, 1997

Quality, so what?

Relationship with a medium, in the sense of usage of and attitude towards a medium, is underestimated in media-planning. Reading intensity seems to be a good indicator for page exposure, so for the opportunity to see an advertisement. Satisfaction...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Piet L. C. Nelissen, Jolanda van Kesteren

November 11, 1996

The French single source experience

The 1996 is the year of the launching of French single-source research with a data base, named TVScan, providing meter audiences together with scanner-collected purchases. A case study illustrates the approaches developed for integrating the...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Laurent Battais, Laurent Spitzer

Company: MarketingScan

November 11, 1996

Is Asia different?

In his book “Asia Rising”, Jim Rohwer describes Asia as a “bewildering amalgam of religions, races, cultures and languages, of rich and poor, and of advanced and backward.” The purpose of this paper is to find out whether market...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Roger Banks

November 1, 1996

Is there one global village for our future generation?

This paper introduces a new service of Roper Starch Worldwide and Just Kids Inc., sponsored by multinational corporations such as Mars, Kodak, and McDonald's, to track the lifestyle and consumption patterns of 7-12 year-olds around the world. While...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: George Carey, Joan Chiaramonte, David Eden, Xiaoyan Zhao

November 1, 1996

Extending our knowledge of consumers through virtual reality

The practice of marketing research is moving towards an emphasis on consumer behaviour as compared to consumer attitudes, impressions, needs, wants, and so forth. This paper discusses problems with typical methods of collecting and analyzing...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Clive Wright, Stephen P. Needel

November 1, 1996